The Heiress Bride: A Regency Romance with Mystery (A Duke's Heiress Romance Book 3)

From the Publisher

Providing a comprehensive and up-to-date overview of international business, this textbook explores the global economic environment and its impact on international business strategies. Grounded in theory yet emphasizing the practical implications for business success, the content equips students with the knowledge and skills necessary to navigate the complexities of the modern global marketplace.

The text begins by introducing the foundations of international business, including the drivers of globalization, the international monetary system, and the role of international institutions. It then delves into the strategic considerations faced by multinational enterprises, examining topics such as market entry modes, global sourcing and logistics, and managing cross-cultural teams.

A key focus of the book is on the functional areas of international business, with dedicated chapters exploring international marketing, finance, human resource management, and operations. Students will gain insights into the challenges and opportunities associated with each domain, learning how to develop and implement effective strategies in the global context.

Throughout the textbook, real-world case studies and examples are used to illustrate key concepts and their practical applications. These case studies provide students with the opportunity to critically analyze complex business scenarios and apply the theories and frameworks discussed in the text.

The textbook also features a strong emphasis on developing the essential skills required for success in international business, such as cross-cultural communication, negotiation, and global mindset. Numerous exercises, discussion questions, and group activities are incorporated to enhance student engagement and foster the development of these critical competencies.

Designed for undergraduate and graduate courses in international business, this comprehensive and accessible textbook equips students with the knowledge and tools needed to navigate the dynamic global landscape. Its practical focus and engaging pedagogy make it an invaluable resource for students aspiring to careers in international business.

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